Peter Sheahan and the ChangeLabs™ team work with hundreds of thousands of members of Generation Y and Generation Z every year. It is this real world experience that Peter draws upon in this groundbreaking book on Gen Y. You cannot change a group of people you don’t understand. This book addresses that gap. This international bestseller is referred to as the ‘Bible’ for understanding this influential generation.

Generation Y comprises the highly influential segment of the population born between 1978 and 1994. This book, by the same name, specifically covers the following issues:

  • Their mindset (and what caused it)
  • How to attract and retain them as customers and staff
  • Strategies for communicating to and engaging with them
  • Their impact on organisational development and leadership styles