Peter Sheahan and the ChangeLabs™ team work with hundreds of thousands of members of Generation Y and Generation Z every year. It is this real world experience that Peter draws upon in this groundbreaking book on Gen Y. You cannot change a group of people you don’t understand. This book addresses that gap. This international bestseller is referred to as the ‘Bible’ for understanding this influential generation.
Generation Y comprises the highly influential segment of the population born between 1978 and 1994. This book, by the same name, specifically covers the following issues:
Their mindset (and what caused it)
How to attract and retain them as customers and staff
Strategies for communicating to and engaging with them
Their impact on organisational development and leadership styles
Peter Sheahan and the ChangeLabs™ team work with hundreds of thousands of members of Generation Y and Generation Z every year. It is this real world experience that Peter draws upon in this groundbreaking book on Gen Y. You cannot change a group of people you don’t understand. This book addresses that gap. This international bestseller is referred to as the ‘Bible’ for understanding this influential generation.
Generation Y comprises the highly influential segment of the population born between 1978 and 1994. This book, by the same name, specifically covers the following issues: