Anyone who doubts that Web 2.0 is going to change business (yes, there are actually still some!) consider the following App for the iPhone. The NSW Food Watch app (check out this story) mash’s data from the NSW Department of Food Safety with Google Maps. What you get when you launch it is a map [...]
Personal V Professional Brands
So as a side-note to the Productivity Project last night I did a session for a group of about 250 school kids on building personal brands. The topic of technology came up and web 2.0. One of the interesting things I find is how web 2.0 is blurring the line between a ‘personal’ brand and [...]




Online Retail
Just came back from Nicola and I doing two sessions in two days at the big Online Retail expo at the Convention Centre in Sydney. Two observations of interest. Number one – doing rounds of the showroom floor; couldn’t help but notice that like 90% of vendors there were talking about ‘search’ and SEO. Now [...]