Imagine spending 10 years and hundreds of thousands of dollars trying to solve a problem only to make it worse, not better. That sounds a bit like marriage doesn’t it? Just kidding! (I hope my wife doesn’t read my blog.) I am talking about the futile attempts of many Australian companies to recruit women into [...]
Author Archives: Peter Sheahan
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It was an absolute train wreck. The who’s who of the marketing industry had gathered in a mega-ballroom in an over-priced US desert resort on the outskirts of Phoenix to hear what we all believed would be a life-changing presentation from a well respected marketing mind. There was only one problem. Twitter!You see there is [...]
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Have you ever had a colleague or employee that just didn’t fit? You know what I mean, when they just don’t seem to “get” things the way you “get” them. I have and recently is occurred to me that they really did see the world from a different perspective. And I don’t mean they had [...]