Richard imagines the following scenario:
Imagine we only had 3D films — a format so expensive that only
mainstream movies can ever be made, with seen-it-all-before plots and
action themes. Even worse, everyone has to wear those Buddy Holly
glasses that get all sweaty and itchy after about five minutes.
Then, voila, someone develops 2D movies. Suddenly films
can be made for a fraction of cost; there’s a flowering of smaller, more
eclectic films. Ticket prices drop. Even better, it’s suddenly possible
to kiss and make out in the back row of the cinema without your glasses
Oh, thank you 2D. What a revolution in filmmaking and
viewing. What progress.
I find this blog amazingly insightful for two reasons. Firstly it highlights our natural tendency to assume that ‘new’ means ‘new and improved.’ Once a new product appears on the market we tend to ignore its shortcomings and get swept up in the excitement that comes with embracing a new product.
Secondly it highlights how simply considering things from a different angle can make the mundane and commonplace seem suddenly exciting and new. Who would have thought that AM radio could be made to seem more advanced than podcasting? Or that a landline could be considered an amazing technological leap?