Get them while they're hypnotised

I met recently with a fascinating guy – Jonathan Marshall – who among being variously talented and qualified in many fields, is currently doing some hugely exciting work in the early childhood space. He shared with me some research findings that blew my mind; and I wanted to share just one FYI. Forgive me if my use of some of the below terminology is a bit off the mark, this is dense stuff out of a Harvard school of early childhood development and I’m trying to paraphrase as best I can!

There are four different types of brainwaves – theta, beta, alpha and delta. In adults, they spend most of their life with beta rythmns, which are all about executive function and reasoning. Young children spend most of their time in with theta brainwaves.

But get a load of this: the only times adults are really in a ‘theta state’ is when they are hypnotised. That’s right – the mental state of a child is most analogous to a HYPNOTISED adult. No wonder companies fall over themselves to advertise to children – they are bloody well hypnotised! That means open to suggestion, responsive to adult voices etc.

Just had to share that.

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